Situation Analysis of China’s leather industry
Situation Analysis of China’s leather industry
Situation Analysis of China’s leather industry
Free Online Articles Directory
Why Submit Articles?
Top Authors
Top Articles
FAQ
ABAnswers
0 && $.browser.msie ) {
var ie_version = parseInt($.browser.version);
if(ie_version Login
Register
Hello
My Home
Sign Out
Email
Password
Remember me?
Lost Password?
Home Page > Business > Public Relations > Situation Analysis of China’s leather industry
Situation Analysis of China’s leather industry
Posted: May 07, 2010 |Comments: 0
|
]]>
First, an overview of the development of leather industry
China is the world’s largest manufacturer of leather goods, but also power consumption of leather, leather goods consumption has become a new favorite of modern man, a personalized bag full of indispensable people today have their belongings, in the economic-based modern society, the dermal bag is no longer the exclusive parts of the women. Walking in the street, whether it is wearing a suit, dress, or office workers to wear jeans, apparel, students, or else put a hanging basket or a housewife who is not wring each person a bag, that is, back a handsome large backpack, a purse is always manual. The bag is always filled with something inside wallets, mobile phones, cosmetics, combs, data files, etc. In short, there is a daily necessity for them altogether, we can see bags in their daily lives the role of how important it is. In particular, the need to give a good impression on friends, frequent opportunities for the use of leather bags, with the overall appearance of the clothing, the leather bag is an indispensable component.
Leather has become a fast-growing, at an annual rate of 30% or more rapid development. In 2003, China’s leather industry, sales of 394 billion yuan, total profit and tax of 2.4 billion U.S. dollars; in 2004 sales of 423 billion yuan, total profit and tax of 5.1 billion U.S. dollars; in 2006, with sales up to 500 billion yuan, profits and taxes rose to 85 billion U.S. dollars. 4 The average annual sales growth of 30%, an average increase of 35% of the profits and taxes to achieve a cost-effective comprehensive manner. General Administration of Customs December 22, 2008 news in 2008 January-November exports of Guangdong ports bags worth 5.08 billion U.S. dollars, up 31.6%. Among them, in November exports of luggage 660 million U.S. dollars, up 73.1%, while domestic sales of bags as much as 20 billion yuan. China luggage industry production value of nearly 70 billion, of which domestic market capacity is close to 200 million, of which the high-end and middle and low market share in a lot of shares. For the luggage enterprises, there is a huge market opportunity.
China’s leather industry through 20 years of development, already from the initial family-style small handicraft workshop has developed into a number of more than 26,000 businesses, industrial employment has more than 200 million people, the annual output value of more than 600 billion yuan. In January 2009, at the country’s largest production base of leather leather goods and raw materials distribution center in Shiling Town, Huadu District, Guangzhou, organized the “World Leather Industry Summit Forum”, relevant experts and industry sources, China’s leather market by a strong turnaround in climate has been formed, expanding the high-end industry “New World” is a new path of innovation leather.
The next five years, is a famous Chinese brand strategy and high-end industries that stage, the growth of China’s original brand will have a wider space. China Light Industry Association, vice president of China Leather Association, said Xu, from 2000 to now, a year in Guangzhou, China Leather Association, the International Leather City, Huadu Shiling hold “leather logo Cup” design Grand Prix, continued to create leather industry The design environment, to encourage Chinese leather original designs designer leather goods to enhance the comprehensive level of professional teams. This indicates that China’s leather industry is moving from industry, power, power consumption, major Powers, industry, and brand power shift, but also to leather goods enterprises to create more opportunities for development. In other industries are subject to the financial crisis at the same time the substantial decrease in production and sales, but against the wind on the leather industry, sales steadily increased, enough to see the leather industry, the current strong momentum of development and broad market prospects.
Changes in consumption patterns, triggering major changes in leather goods sales channels
As the consumer market becomes more mature, China’s leather industry, marketing channels began a qualitative change in the past, leather products is generally through the wholesale market, a wholesale and secondary wholesale, and then to zero-batch, retail. The middle channel is not only more complicated to operate, the key is the product quite a mixed bag, quality problems and flooded with fake and shoddy products, leading to a serious shortage of consumer confidence. Today, as the market continues to develop, the brand started to become a leather industry exclusive new marketing model, the opportunities in this new, who should seize the opportunity, who is the winner!
2, leather industry, the status quo analysis
Leather products in the domestic development rather late, compared to competition in the much more relaxed in terms of clothing and footwear, today’s leather industry, the equivalent of a few years ago clothing shoes industry, there is much room for development! After several years of industry shuffling, coupled with today’s customers, rational consumption, previously in leather industry occupies a large proportion of the bulk market is gradually shrinking, and there exit the market trend, while the ears Practice makes people long before the brand, If Goldlion, Playboy, crocodiles, the elderly first-class, as the market is not sufficiently standardized or fakes, walking a fine line brand proliferation has lost standing in the eyes of consumers in the forefront, on the contrary the past two years, many emerging brand has quietly rising, far covered these old brands, such as: women’s brand Disang Na, COBO, Weiersasi, par good plan, high-America high, men’s brand: Xibo Lai, etc., these brands in recent years, the market trend is quite good, well-known areas are still far from compare Goldlion and many other old brands to become well-known brands also need a long process.
Throughout the leather industry, currently on the market has three major array base:
1. With LV as the representative of the luxury brand’s camp.
These brands are internationally renowned brands, well-known, quality excellent, and even there are many brands of many processes are completed by hand, such as the LV in France, five factories, each factory has 250 – 300 workers, the whole package The production process is basically done by hand craftsmen, with their words, every product is a perfect work of art. As little as tens of thousands of 8000, as many as tens of thousands of more than 200,000 price of the product, so that most consumers can only stop and watch, no chance to carry pack Hirohide.
2. To Disang Na, COBO, Goldlion others as representatives of domestic brands and authorized foreign brands camp, leather goods accounted for 65% of the market.
The impact of consumer attitudes by traditional Chinese leather market, domestic brands have been relatively lacking, but as the old head, Goldlion, Playboy, crocodiles and other foreign brands of the market has authorized the confusion in the minds of the status of front-line consumers plummeted, more tend to workmanship, quality, appearance is pretty good for the domestic brands or emerging foreign brands, domestic brands which gives great opportunities for development! In recent years, the market has emerged with thousands of miles horse, a shield as the representative of the outstanding domestic brand in the minds of consumers had a high status. As well Disang Na, COBO, Weiersasi, Xibo Lai, par good map, a high foreign brands are also authorized by the United States advanced on the market do the wind the water, of which Disang Na-store sales were better in 30 months million or more, accounting for the Miss Gao Dang leather market share of 25%, COBO known Italian brand, is indeed Sun Moon Star Leather Products Co., Ltd., Shenzhen, production processes, for domestic brands, the network mainly concentrated in Beijing (7), Shanghai (24), Shenzhen (5) and Hong Kong (6), single-store monthly sales of 25 million or more, it is also positioned in the high-end women’s.
Leather in the middle and low market or small leather goods field, have done quite a good brand Scarecrow, Red Valley, vine Monte, plug-fei Luo, and several other brands, products, mainly in small leather goods, mainly targeted at the tens to three about 100 middle and low price, sales of large, but low-margin distributor of such brands getting goods to discount basic 5.5 fold in half of the amount. They were mainly occupy the lower end of the market before the bulk, so that less and less bulk of the market and have to remove them from the market trend.
Though the market in the leather footwear industry, competitive pressures than the garment is much smaller, but for brand companies, can be described as intense competition, no one wants to be the big brother, and no one would like to seize the current favorable opportunity to bring the brand bigger and stronger, more Many outside the leather industry, leather goods enterprises have also took aim at the fathom, want to come to a share of the wishful Erkang other shoe, and now also do leather. Therefore, the current investment environment is competitive and leather heavy, heavy pressure. How can we come to the fore, which depends on the flexibility in the use of marketing tactics and product research and development to follow suit.
3. Low-bulk market
Low-end bulk market in the country more than ten years of history can be described as deep, but with the economic level of consumers and consumer ideas to improve, more inclined to brand consumption, coupled with Red Valley, Scarecrow and other low-end brand and shall seize the market, it has been getting smaller and smaller market share, has been reduced to 70% before to 30%.
According to relevant statistics, in the fashion industry, well-developed first-tier cities in Europe, clothing stores, shoe stores, package stores around the ratio of 2:1:1, generally second-tier cities has reached 4:2:1. But in China, even in the forefront of fashion in Guangzhou, Shanghai, Beijing, Shenzhen, clothing, shoes, bags ratio of the number of shops only a maximum of 50:5:1. Two ratios, reflecting the European way of life, for China to achieve a clothing one package, this road also need a number of businessmen who hand in hand bags.
Retrieved from “http://www.articlesbase.com/public-relations-articles/situation-analysis-of-chinas-leather-industry-2320303.html”
(ArticlesBase SC #2320303)
Start increasing your traffic today just by submitting articles with us, click here to get started.
Liked this article? Click here to publish it on your website or blog, it’s free and easy!
dpdp -
About the Author:
I am a professional editor from China Product, and my work is to promote a free online trade platform.
http://www.himfr.com/ contain a great deal of information about
cd stereo shelf system , am fm boombox
welcome to visit!
]]>
Questions and Answers
Ask our experts your Public Relations related questions here…
200 Characters left
Could you please give me steps in developing situation analysis?
What is the purpose of a market situation analysis in the real estate
In carpet industry, why china is better in terms of value in market share?
Rate this Article
vote(s)
0 vote(s)
Feedback
RSS
Print
Email
Re-Publish
Article Tags:
cd stereo shelf system, am fm boombox
Latest Public Relations Articles
More from dpdp
What Are Some Satellite Radio Accessories For Home Use ?
Satellite radio accessories can include everything from speakers and remote controls to antennas and radio receivers.
By:
MIKE SELVONl
Technology>
Satellite Radiol
Dec 27, 2007
Huge Savings with Adidas F50 Football Boots at DW Sports
Here at DW Sports, we understand that our footballers deserve the best – which is why we’re happy to announce the arrival of our brilliant Adidas F50 football boots. Celebrating 50 years of leadership in innovative football boots, Adidas has been a leading name in football since 1954 when they first introduced the screw-in stud. Worn by some of the best footballers in the world including Bayern Munich’s Arjen Robben and Barcelona’s Lionel Messi, if it’s good enough for them, then it’s good eno
By:
Maz Nortonl
Business>
Public Relationsl
Mar 01, 2011
Clearly, top PR firms have evolved from flacks and press agents and have become true strategic and marketing partners.
By:
Kevin Waddell
Business>
Public Relationsl
Feb 28, 2011
Public Relations Companies/Agencies Benefit from Increase Financial Service Relations
We are beginning to see financial services organizations increase their commitments to Public Relations Companies/Agencies.
By:
Kevin Waddell
Business>
Public Relationsl
Feb 28, 2011
What it Takes to Make it at a PR New York firm these Days
Media channels too have become diversified and for those of us at PR New York firms understand we have to deliver content that is relevant across multiple channels.
By:
Kevin Waddell
Business>
Public Relationsl
Feb 28, 2011
Relationship Development – Part Three
With economic hardships, pressures and competition how do you keep your customers coming back for services or continue to generate new ones? A practical definition of “survival” is: “the act or fact of surviving, especially under adverse or unusual circumstances.”
By:
Craig Ferreiral
Business>
Public Relationsl
Feb 28, 2011
Sending inappropriate information out on social media including Twitter, Facebook, Linked In, You Tube and the like is going to increase. Organisations assume that their employees know better and will have the common sense not to deride the organisation or divulge confidential information.
By:
Jacques de Villiersl
Business>
Public Relationsl
Feb 28, 2011
B2B Public Relations Revitalized
Social Media is just beginning to hit B2B public relations and agencies are scrambling to find their footing and help their clients.
By:
Kevin Waddell
Business>
Public Relationsl
Feb 27, 2011
Have you heard that story about the teacher who showed his students how to get a sizable amount of big rocks, little rocks, sand and water into a jar, as long as they put the big rocks in first? The analogy was that the big rocks are your most important relationships and they deserve your first consideration.
By:
Barbara Waymanl
Business>
Public Relationsl
Feb 27, 2011
Stamp Common Sense: World’s First Stamp Caused A Legend
“Father of the Post?? Roland. Hill Jazz” and “pence Postal Law”, sparked a major revolution in the world postal, but also led to the world of stamps of the Queen?? “Penny Black” was born. August 17
By:
dpdpl
Yao Hong Pure Wheeled Pump Industry Brands To The International Sprint
2 late, Shandong Shuanglun Group Co., Ltd. launched a 4-day special session closed
By:
dpdpl
Business>
Home Businessl
Oct 26, 2010
Islay Service Enterprises Led By Employees, “admitted Emotional Control Heart”
Islay by Group Shanghai Management Center for all staff, launched entitled “Storage emotional, control of heart” in mind incorporating the activities
By:
dpdpl
Business>
Organizationall
Oct 26, 2010
Beijing International Printing Information Exchange Meeting Invitation
China Print And Equipment Industry Association since 1997, has been successfully held first Beijing International Printing Information Exchange Conference (INFOPRINT). INFOPRINT 1 per year
By:
dpdpl
Business>
Small Businessl
Oct 25, 2010
Michelle Reis Person Rollei Textile Fair Has ‘pleased’ Activity Chengdu
2009 9 8 -13 days, coincided with the anniversary of Chengdu Ito-Yokado occasion, Raulais Home Textiles At “‘Yan’ Activity Chengdu, rollei Juxian” large-scale special offers
By:
dpdpl
Business>
Franchisel
Oct 25, 2010
“southern Sports”: Too Proud And I Would Rather Die
“Too proud, and I would rather die!” Never met yesterday with a long-hoped-out critics of the old iron-together, this body has written a column in the South about the South Sports fallen buddies
By:
dpdpl
Business>
Project Managementl
Oct 25, 2010
Yushu Hit The Company Successfully Completed The Yellow River Station Repair 3
Yushu after the earthquake, the Yellow River water company immediately launched the emergency response mechanism, established a leading group for earthquake relief
By:
dpdpl
Business>
Human Resourcesl
Oct 25, 2010
Serious Forest Fire Forest Fires Destroy Bombs Fast Fighting
August 6, 2009 Burqin County in Altay, joe batt’s arm Chonghuer rural hydropower construction area about two kilometers west of a forest fire in pasture, 91 acres of burned area
By:
dpdpl
Business>
Home Businessl
Oct 25, 2010
Add new Comment
Your Name: *
Your Email:
Comment Body: *
Verification code:*
* Required fields
Submit
Your Articles Here
It’s Free and easy
Sign Up Today
Author Navigation
My Home
Publish Article
View/Edit Articles
View/Edit Q&A
Edit your Account
Manage Authors
Statistics Page
Personal RSS Builder
My Home
Edit your Account
Update Profile
View/Edit Q&A
Publish Article
Author Box
dpdp has 652 articles online
Articles Categories
All Categories
Advertising
Arts & Entertainment
Automotive
Beauty
Business
Careers
Computers
Education
Finance
Food and Beverage
Health
Hobbies
Home and Family
Home Improvement
Internet
Law
Marketing
News and Society
Relationships
Self Improvement
Shopping
Spirituality
Sports and Fitness
Technology
Travel
Writing
Agriculture
Ask an Expert
Business Ideas
Business Opportunities
Corporate
Customer Service
Entrepreneurship
Ethics
Franchise
Fundraising
Home Business
Human Resources
Industrial
International Business
Leadership
Management
Negotiation
Networking
Non Profit Organizations
Online Business
Organizational
Outsourcing
Presentation
Project Management
Public Company
Public Relations
Sales
Six Sigma
Small Business
Strategic Planning
Team Building
Training
]]>
Need Help?
Contact Us
FAQ
Submit Articles
Editorial Guidelines
Blog
Site Links
Recent Articles
Top Authors
Top Articles
Find Articles
Site Map
Mobile Version
Webmasters
RSS Builder
RSS
Link to Us
Business Info
Advertising
Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2011 Free Articles by ArticlesBase.com, All rights reserved.